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Purposeful business.

There’s plenty of talk in business about brand purpose these days So because we’re a helpful bunch we thought we’d give you a distilled view of its definition....
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Brand jargon untangled

Admit it ... we’ve all sat in meetings where we don’t completely understand what the other people around the table are saying. ...
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Ambassadors v Champions v Influencers … they’re all Brand People

‘Brand Ambassador’, ‘Brand Influencer’ and ‘Brand Champion’ may be a cause for some confusion so here's a post dedicated to them....
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The business of branding football

When the Italian football giants Juventus unveiled its new identity and badge and to say it was slightly controversial is a bit of an understatement. ...
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Looking back for the Future

We seem to have encountered a slew of epic battles in recent times. Trump v Biden for the US Presidency, Nadal v Djokovic for the number one spot. ...
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