There’s plenty of talk in business about brand purpose these days So because we’re a helpful bunch we thought we’d give you a distilled view of its definition....

Admit it ... we’ve all sat in meetings where we don’t completely understand what the other people around the table are saying. ...

‘Brand Ambassador’, ‘Brand Influencer’ and ‘Brand Champion’ may be a cause for some confusion so here's a post dedicated to them....

When the Italian football giants Juventus unveiled its new identity and badge and to say it was slightly controversial is a bit of an understatement. ...

We seem to have encountered a slew of epic battles in recent times. Trump v Biden for the US Presidency, Nadal v Djokovic for the number one spot. ...