Project 35

The power of collaboration

Project 35 is landmark new community social impact project for Plymouth conceived in partnership with Ginsters and the Argyle Community Trust. Project 35 is a social action initiative aimed at reducing poverty in Plymouth, through a comprehensive campaign of fund-raising, awareness raising, social outreach, food donations, education, and charity support.

An identity fit for a landmark initiative

Just Enough Brave were delighted to be selected as the agency to bring this prestigious identity project to life.

The Project's titular number, 35, represents the percentage of children in Plymouth reported to be living in poverty in some wards of the city and so this was    at the forefront of  our creative  execution.

 The absolute importance of the project led us to create the resulting high impact mark  and visual language that demands peoples attention.

"Just Enough Brave took the time to appreciate the vision we all have for Project 35 and quickly understood how to best translate that into a compelling brand identity. Their high-impact creative works perfectly to promote this important project." 


Bring Project 35 to life.

Utilising high impact  fluorescent colour palettes, visual cues taken from football  and a creative use of  punchy typography we  have been able  to build visual language that truly bring the Project 35  identity to life. 

By pairing familiar language from the world of football with the seriousness of projects message   we were able to creatively  drive home the objectives of Project 35 in an easily digestable style. 

A resounding success

The launch of the Project 35 brand was met with resounding  enthusiasm from both fans and city leaders. This innovative project is already making an impact  with over 2.6 tonnes of  produce collected at a recent  Project 35  takeover  fixture held at Home Park!

"Project 35 gives Plymouth Argyle and Ginsters  the opportunity to provide more tangible support for something which is a cause for concern in this cost of living crisis. Some of the community schemes that are going to benefit from this sponsorship is absolutely fantastic."