Plymouth Drake Foundation is an award-winning charity that provides financial support to voluntary and community groups and small charities in Plymouth. Formed in 2008 from the Mountbatten Trust, the Trustees have continued to grow the scope of the charity and today it is one of the largest charities in the city.
An identity to support an evolving marketing strategy
The foundation is still relatively unknown amongst the communities of Plymouth, predominantly because they work so quietly and efficiently funding other more high profile groups. And so with their 14th anniversary approaching Just Enough Brave were approached to help develop a more meaningful identity and website to support a change of focus in their marketing strategy.
To support the outstanding work of Plymouth Drake Foundation we’ve been delighted to donate a large percentage of our time for free. We’re looking forward to helping them launch their new website in 2022.
Focussing on people
After receiving the client’s brief it was clear that the foundation is passionately committed to developing wealthy, healthy and happy communities in Plymouth. This focus on people gave us the hook to structure the identity and visual language.
The result is a playful and approachable identity that perfectly sums up the Plymouth Drake Foundation’s purpose. The brand’s visual toolkit combines a vibrant colour palette, welcoming illustrations and versatile photography - the result is an identity that is both warm and inclusive.
Taking the foundation into a new era
For the next phase of the project we moved onto the website design - the key requirement for the brief here was to create an engaging user-experience and a home to showcase the depth of exciting initiatives they work on. With a simple sitemap and bootstrap navigation, the site is designed and built to work across every type of device. Featuring an intuitive content management system and a tool for people to donate the site is the perfect platform to drive traffic and enquiries.
Finally, to demonstrate our support for the outstanding work Plymouth Drake Foundation undertakes we’ve been delighted to donate a large portion of our design time for free and we’re looking forward to helping them launch their new website in March 2023.