Memory Matters
Last year, Plymouth-based creative agencies Just Enough Brave and Altitude Design launched The Good Business Fund 2023, offering £15,000 worth of free consultancy to organisations that shared our passion for creating a more equitable and sustainable world. The response was overwhelming, and we narrowed it down to three outstanding recipients, one of which was Plymouth's Memory Matters, a CIC that provides incredible support for individuals with memory loss and dementia throughout the Southwest.
The Good Business
Fund gets to work
Alongside their vital work, Memory Matters also runs Moments Café in the city centre, with profits helping to fund their initiatives.
Memory Matters had a dated identity and website, and Moments Café lacked the inviting "coffee shop" feel that could attract more visitors so we worked closely with co-founder Kate Smith and her team to create a refreshed identity system that worked for both the charity and the café.
"We were delighted to be beneficiaries of the Good Business Fund. The work it has allowed us to fund has quite literally changed our business, particularly the cafe. Footfall is up meaning we can plough more of our profits back into our work to help dementia patients across the South West."
Dementia friendly design
We used dementia-friendly fonts and color palettes, developing a creative concept based on Memory Matters’ expertise in Cognitive Stimulation Therapy. Next up, we designed and built a modern, responsive website for Memory Matters. The new site highlights the charity’s impactful work and showcases the nostalgic charm of Moments Café.
The final phase of the project was transforming the Moments Café branding into new signage and menus, aimed at increasing foot traffic.
Cafe culture returns and footfall grows
The café now has the inviting, vibrant “café culture” feel it was missing, and staff have already noticed an increase in customers. Since all profits from Moments Café go directly back into supporting Memory Matters' work, this has been an absolute success.
Both Just Enough Brave and Altitude Design are thrilled to have played a part, utilising the Good Business Fund, to help Memory Matters continue its vital work for those with memory loss and dementia across the region.
