When Bill Harper signed off his nine year Plymouth Argyle goalkeeping career in 1940, he had no idea that years later the club would be naming their training ground and brand new five-a-side, training and function facility after him. The newly acquired site, previously called Goals, has rebranded as Harpers Football Centre.
Connecting Argyle with the local football community
Harpers Football Centre further cements the clubs connection to the local footballing community but will also over time help develop more skilled players and Just Enough Brave we were brought in to develop the new brand. The brief was to create an identity that appealed to football fans across the board whether they be enthusiastic amateurs or seasoned professionals.
"Brave take the time to clearly understand the objectives
of the club's projects and consistently deliver work of
the highest calibre ."
Embracing the culture of street football
Street football is a phenomenon that goes beyond the boundaries of a traditional football match. It is an embodiment of the spirit of urban culture, creativity and self-expression and it is this sub-culture that provided inspiration for the visual language of the new identity. Taking familiar footballing cues and visual assets inspired by street art we created an identity that was both vibrant, contemporary and playful whilst at the same time ensuring some common threads such as colours ensured that Harpers and Plymouth Argyle brands could sit alongside one another harmoniously.
Supporting the growth of Plymouth Argyle
This is not the first time that Just Enough Brave has worked with the team at the Championship club having previously worked on developing the Home Park branding as well as the club’s award-winning Project 35 community initiative.
It’s always an honour to work with such prestigious local brands and they don’t come much bigger that Plymouth Argyle FC. The Harpers brand is an important extension for the club and we’re proud to have played our part in helping it come to life.