Bright Solicitors
Bright LLP is a progressive law firm known for high-quality expertise and a people and community-first approach. To celebrate its 20th anniversary and mark a change in leadership, the firm partnered with Just Enough Brave to undertake a full rebrand.
Discovering what makes Bright unique
The previous identity and content strategy, developed in 2006, no longer reflected Bright’s vision, values, or the evolving expectations of clients. The rebrand set out to create a modern, confident identity that would resonate with existing clients, challenge outdated perceptions, and position the firm to engage larger businesses.
We began with in-depth discovery, interviewing partners, staff, and clients to uncover how Bright was perceived and what made the firm unique. Building on these insights, we designed and facilitated workshops that brought the Bright team together to define their vision, purpose, and values. These collaborative sessions were energising, giving the team ownership of the brand’s direction from the outset.
"The whole process with Just Enough Brave gave us a real sense of who we are and where we’re going. The new brand feels authentic, energising and has genuinely lifted how our team and clients see Bright Solicitors."
Giving Bright the tools to
take their brand to next level
The values work became the heart of the project. Through interactive activities, we distilled Bright’s character into clear, actionable values that now serve as a roadmap for behaviour, communication, and content strategy. Themes of progressiveness, approachability, and genuine care for people and community emerged as defining qualities - providing a strong cultural foundation to grow from.
With this clarity, we moved to the creative stage. The Bright name, carrying strength and recognition, was retained, while the visual identity was completely reimagined. The new design expresses their progressive nature and willingness to take on challenges other firms avoid. A fresh colour palette complements the heritage blue, paired with contemporary typography and flexible assets, equipping the marketing team with a robust toolkit for both print and digital use.
Repositioning Bright as a
market leader in the region
This rebrand was far more than cosmetic. The values-led process fostered shared ownership across the firm, while the modern identity enables Bright to communicate not just what they do, but how and why they do it.
Since launch, the rebrand has reinvigorated the team, reshaped client perceptions, and repositioned Bright as a market and community leader, both within the city and beyond.
