Creative duo tasked with taking PWP events to next level

Two Plymouth-based creative agencies are celebrating a collaborative win after Plymouth Waterfront Partnership awarded a significant creative campaign to the joint team of Just Enough Brave and Dell’Anno Studio.

Tasked with creating a more cohesive theme across PWP’s Pirates event this month on the 20th and 21st of May, its Seafood event in September, and its Christmas events in December, the two agencies have collaborated to jointly produce a campaign that achieves exactly that, while retaining a consistent PWP look and feel. All three events are significant ‘drivers’ for the businesses in Plymouth’s waterfront area and have proved hugely successful since they were launched as part of the BID’s events calendar.

Plymouth Waterfront Partnership has been the city’s Business Improvement District (BID) since 2012 and is the one voice for nearly 1,000 businesses based across the four square miles of Plymouth Waterfront. Its single aim is to create the waterfront of tomorrow, today.

These three events that PWP operate are already well established, but it was felt that the creative work required a more grown-up and sophisticated outlook, something that reflected its reputation and acknowledged its standing in the Plymouth calendar.    

The execution of all three campaigns will see bus shelter ads, physical banners, and leafleting with additional assets expected as each event approaches. As well as each one having a different design element, they will also each have a signature colour to define it as a separate event. But as much as each event stands alone, it clearly remains part of a cohesive group at the same time.

Jon Walton, CEO of Plymouth Waterfront Partnership said: “These three events have proved hugely successful with the waterfront businesses and the people of Plymouth but it was time to crank it up a gear or two. This creative campaign is more grown up, more sophisticated, and perfectly placed to take these events onto the next level.”

Sarah Lloyd, Marketing Manager for Plymouth City Council said: “We don’t need to look outside the city for this type of work because agencies such as Just Enough Brave and Dell’Anno Studio demonstrate the genuine depth of talent that we have right here in Plymouth itself.”

Commenting on the news Nick Dell’Anno and Dave Smith the two creative leads said: “What’s clear is that these three events needed to sit together under one roof but with distinct messaging. Importantly, the audience needed to know that each individual event was part of the wider waterfront project and would therefore deliver a consistent level of quality that’s become expected from a PWP event. The client now has a creative approach that can take these three fantastic projects forward and allows us to generate other events within this creative framework. We’re delighted to be playing a part in the delivery of some of the most prestigious events in the city’s calendar.