‘Brand Ambassador’, ‘Brand Influencer’ and ‘Brand Champion’ may be a cause for some confusion so here's a post dedicated to them....

When the Italian football giants Juventus unveiled its new identity and badge and to say it was slightly controversial is a bit of an understatement. ...

We seem to have encountered a slew of epic battles in recent times. Trump v Biden for the US Presidency, Nadal v Djokovic for the number one spot. ...

Is it enough for a business to merely be there for consumers?...

Let’s talk about sharks. You know, those sea creatures made infamous by the 1975 Steven Spielberg film … the truth is sharks do seem to have an unfortunate reputation....