There can be no doubt that The Box has quickly established itself as an iconic cultural landmark in the city of Plymouth. Part museum, part archive and part gallery, The Box is a place where art, history and ideas come to life.
Working alongside Dell’Anno Studios, Just Enough Brave were asked to create a full scale, above the line campaign to support the Summer of Light and Colour show. The work included press, out of home and digital assets as well as video content and was a complete success … as of course, was the show itself!
Working with Dell'Anno Studio and Just Enough Brave has been fabulous! Their combined experience has helped inject new life into the design of our marketing promotions, all within a super-tight timeframe.
Pairing classic and contemporary
The first part of the campaign was based around a new exhibition titled ‘Reframing Reynolds: A Celebration’ which marked the 300th anniversary of the birth of one of the country’s most important portrait artists, the Plymouth born, Sir Joshua Reynolds.
Reynolds was well known for capturing personality in his portrait work as well as being a founding member and first President of the prestigious Royal Academy in London. His career made him one of the most influential artists of the 1700’s and this exhibition highlights his very obvious connection with the city of Plymouth.
The second part of the campaign focused on Rana Begum’s Dappled Light exhibition which featured sculptures created from brightly-coloured reflector tiles, works inspired by her residency in St Ives, through to a stunning large-scale ‘cloud burst’ installation.
Footfall results that speak for themselves
Both Brave and Dell' Anno Studio are proud of the work we’ve done to bring these exhibitions to the attention of the public, playing a small but important part in helping drive footfall results with Plymouth City Council reporting that The Box had 246,000 visitors in 2022/2023, an increase of more than 40,000 on the previous year!