T H March
From humble beginnings, in the heart of London’s bustling community of diamond merchants in Hatton Garden Tommy March created the world's ﬁrst jewellery insurance brokers. Tommy’s adventurous spirit and gregarious nature helped him and his partners to grow the business into one of the country’s largest specialist brokers.
Finding a balance between modernity
134 years on and with a renewed vision and values 2021 seemed like the perfect point to revitalise the brand. Working with the marketing team we were briefed to refresh the identity and visual language whilst also developing clear direction for their photographic library. The result is a corporate identity that is empathetic, approachable and modern.
Initially we focused on evolving the logo, helping to marry the logomark to logotype. We developed a bespoke type to sit in harmony with the fluidity of the flourishing ‘M’.
Brave focused on helping us achieve a healthy update and not losing our brand heritage. The new direction has been a rousing success, even increasing online engagement. We now work with them monthly to handle a variety of outputs.
Building a versatile brand toolkit
After this work was done we brought together warm, friendly colour palettes, elegant typefaces and a photographic library of diverse and relatable T H March customers to help form the basis of a new visual framework. The addition of a library of service focused illustrations has been used to add an extra layer to the brand's new toolkit.
An ongoing relationship
With a new identity in place we have gone on to help the marketing department roll through the creative to all manner of applications, ranging from exhibition pull-ups through to everyday terms and conditions. And with their 135th anniversary fast approaching we are proud to be working with T H March on an exciting engagement campaign to help celebrate the occasion. Watch this space.