Just Enough Brave just love collaborating with our creative partners and when the opportunity came to partner with Dell'Anno studio on a project for Plymouth Waterfront Partnership we jumped at the chance.
Bring the Waterfront events calendar to life
We were asked to create a significant creative campaign that brought a recognisable visual theme to all of Plymouth Waterfront Partnerships calendar of events including the ever-popular Pirates Weekend in May, the newly name Seafest event in September and the Christmas events.
The three events that PWP operate are already well established, but it was felt that the creative work required a more grown-up outlook, something that reflected their growing reputation in Plymouth. As well as each event having a different design element, they also have a signature colour to define it as a separate event, yet part of a wider calendar.
“This creative campaign is more grown up, more sophisticated and perfectly placed to take these events onto the next level.”
A playful approach appealing to all
Taking the Plymouth Waterfront Partnership logo device as the starting point for the creative theme we devised a playful illustrative style for the full suite events . Every illustration and the element within the 'wreath' perfectly articulate the broad range of activities happening at each event. The result is a look and feel that appeals to both children and adults alike.
Finally, with distinctive colour themes and a bespoke messaging and lock up for each event the distinctive identity for each of the Waterfront Partnerships events is complete.
The results are in...
The first campaign in the events calendar was for the Pirates Weekend and the application of the new visual theme to a dedicated landing page, bus shelter ads, banners, posters and digital marketing assets.
The results speak for themselves: 35,000 people attended over the two days (40% increase on last year). Website traffic was up 265%, social media saw a 100% increase in reach and a 175% in engagement. It’s fair to say the first campaign worked well, as did the event itself and so we look forward to seeing how the other events fair!