Rudolph gets his revenge on Brave
Thank you to everyone who joined in the festive fun this year – we were delighted with our ‘Christmas number one’ after running the hugely successful fund-raising Rudolph’s Revenge campaign.
We ran a similar campaign last year called Ransom Rudolph as a means to wish our clients a happy Christmas, but this years follow up has surpassed expectations after the campaign featured heavily on Plymouth’s social media networks.
The social media campaign featured a series of ransom videos showing our very own Managing Director Dave Smith being tied up and blindfolded in a playfully dark, Tarantino style, hostage scenario.
Viewers of the series of short films were encouraged to ‘pay’ the ransom fee by sharing the videos on social media. For every share, we donated £1 to Plymouth based conservation charity The Sharks Trust.
But In addition to the charitable donation, every person that shared the video was also entered into a free prize draw to win a luxury Christmas hamper. The 17-day campaign culminated on 20th December and the prize draw was won by Julie Royston who collected her prize the same day.
Julie was obviously delighted and said, “Thank you so much for my prize it was such a wonderful surprise just before Christmas and I’m so glad Just Enough Brave are now safe and free Rudolph’s vengeful clutches!”
Commenting on the campaign, Dave Smith from Brave said: “Ransom Rudolph was a great success and was even shortlisted for a number of awards in 2018. This year we wanted to go one better – raise funds for a charity we are passionate supporters of and demonstrate our creative ‘bravery’. We’re delighted that Rudolph’s Revenge has achieved all three. We have easily achieved our target of raising £500 for the 2.5 week campaign and look forward to continuing to support The Shark Trust’s valuable work in 2019.”
Paul Cox, Director of The Shark Trust joked, “Thank you so much to Just Enough Brave, Santa Claus and Rudolph for supporting us in our Christmas appeal for sharks. We would, of course, never condone kidnapping as a fundraising strategy – much less the use of a Wham as a soundtrack – but we’re grateful nevertheless. The funds raised by Brave will give our Christmas appeal target of £10,000 a real boost.”
After such a successful campaign it looks like the pressures on the creative team to deliver for 2019!