Drew and Co is an electrical, mechanical and building services company looking after many of the country’s big name brands including the National Trust, Lafarge Tarmac, and Becton Dickinson, the business is one of the South Wests success stories. To celebrate the fact Dave and his creative team were asked to develop a positioning and identity that reflected the continued evolution of the business.
After hosting a branding workshop with key stakeholders, what became abundantly clear was Drew & Co’s cultural commitment to excellence in every service they offer. Dave and his team created a positioning which converted that commitment to a promise.
The self assured EXCELLENCE GUARANTEED statement was endorsed by the management team as were the supporting taglines. The re-vitalised identity and visual language continues to build on that positioning, with a look and feel that instills trust and technical excellence, through contemporary typography, and bold visual assets.
Since the re-brand, Drew and Co has continued to deliver on their promise, expanding into a number of different business areas. They now export their services to Norway, South Africa and Bermuda. The firm recently moved to larger premises and employs more than 50 staff, with an annual turnover of more than £4 million.