NBF Alpine Adventures is an independent ski tour operator born from the all-round alpine expertise of its founder. NBF offers something completely different when it comes to a winter holiday with activities ranging from Snow Shoeing through to Winter Survival. The challenge then, to clearly differentiate the brand as a boutique adventure company and ensure that the online booking experience was as seamless as the experiences that NBF offer.
Our first task was to develop an identity and visual language for the brand. To illustrate their all-encompassing alpine offer we created a simple and elegant mark that examined the heart of a mountain. The strata-like formations in the logomark clearly offer them a distinct visual personality when compared to the larger ski tour operators. We continued to develop the brand with bespoke typography a sophisticated colour palette and photography.
As we moved onto their new website it was important that the same level of refinement in the new brand translated into the digital arena. The new site offers a comprehensive overview of the NBF experience as well as access to seamless online booking functionality. As with all our sites, it is designed and developed responsively to react to any device users view it in. And the CMS and booking engine are intuitive and easily updatable as the business continues to grow and evolve.
Since launching the new identity and website at the Ski Show in Olympia in 2017 NBF Alpine Adventures first winter season is so far proving to be one of their most successful yet with online bookings up significantly compared to previous years. With a revitalised identity and bang up to date booking system we are confident we leave the brand well set to get on with doing what they do best – offering alpine adventurers incredible experiences!