The Challenge
Established in 1971 and operating from four offices, Bailey Partnership is a Building Top 100 consultancy offering a fully integrated multidisciplinary built environments service. They work with a wide range of clients across the UK and Europe and yet in terms of brand awareness and digital presence you could be forgiven for thinking they were a far smaller operation. The challenge then was to develop a marketing position and website that was fitting for one of the South Wests largest practices.
The Solution
Working with a recently created logo, together with the marketing team we identified the need to develop a positioning for Bailey Partnership. We hosted a productive workshop with a range of stakeholders within the business and the results helped guide the copywriting throughout the website.
Subsequently, we moved onto the website design - the key requirement for the brief was to create an engaging user-experience and a home for the raft of exciting project work the business has produced. With a simple sitemap and creative bootstrap navigation, the site is designed and built to work across every type of device. Featuring an intuitive content management system and a vital tool to advertise and respond to vacant positions within the business the site ticks all the boxes.
The Results
The new positioning and website perfectly illustrate the practice's approach to innovative and high-quality design. Clients are at the heart of all that Bailey Partnership do and their digital presence now showcases them to their full potential. Bailey Partnership now has the website that they rightly deserve.
